Description

This Ice Cream & Yogurt Business is different and interesting from all of the rest due to the fact that the customer can customize their ice cream, and see it freeze right in front of their eyes. This technique has been a growing success since 2004 and the owners of this franchise have been successfully selling since 2014. Having opened in a new location several months ago, the current owners have already seen a jump in sales and are forecasting 2016 to be their best year yet.

Key Value Drivers Include:
1. Strong Support and Training From Executive Leadership as Well as Current Ownership
2. Brand New Build-out with a Large Amount of Leasehold Improvements
3. Excellent Brand Name with Avid Following
4. Catering and Special Event Markets are Huge Growth Opportunities
5. Strategically Located on a Well Trafficked Street, with Options to Extend Lease.

Business History
This Ice Cream & Yogurt Business is different and interesting from all of the rest due to the fact that the customer can customize their ice cream, and see it freeze right in front of their eyes. This technique has been a growing success since 2004 and the owners of this franchise have been successfully selling since 2014. Having opened in a new location several months ago, the current owners have already seen a jump in sales and are forecasting 2016 to be their best year yet.

Competitive Overview
While there are competitors, this is truly a unique opportunity and product. Since there’s such a large selection of flavors and mix-ins, the customers aren’t limited to 20 or 30 choices — they’re limited to over one trillion. They cater to all dietary restrictions, tastes and preferences since the customer can choose the base, flavors and mix-ins. Together with the unique method of on-the-spot freezing makes this Ice Cream Parlor stands out from all others and there is nothing like it out there.

Potential Growth
The current owners have barely touched the vast potential in catering and event sales and believe this is “low hanging fruit.” A new owner has the opportunity to also expand sales through the acquisition of a mobile unit. In terms of marketing, existing management has done very little and believes that community and school outreach is a massive untapped opportunity. The current store is also only open six days a week and the new owner has the option to open on Sunday to increase sales. The new owner may also be offered the right to open multiple franchised stores within a specified territory.

Posted Dec 15, 2015

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