This three-year-old e-retail fashion and accessories internet business features an ever-changing inventory of products for women, children, home and office. The site continually adds new products to attract new customers and encourage repeat orders from existing buyers.
Their current business model uses 7 to 10 affiliate websites such as,, and to market their products. This accounts for about 99% of their sales. The other 1% comes directly from their site. This business model has proven very successful as can be seen from the accompanying financials. Overstock and Amazon were recently added as new affiliate sites and they should have a substantial impact to overall sales. These affiliates place the boutique’s products on their sites and process all the orders, including credit card processing. The orders are transmitted to the site and the order is filled and shipped to the customer from the seller’s warehouse. The affiliate takes their percentage then sends the appropriate payment to the site.
The owners source their product lines from Chinese manufacturers and import them to the US.
The financial information has been developed from the seller’s records of gross sales, actual net profit and estimated expenses a new owner could expect. Some seller financing is negotiable for a qualified buyer.

Posted Jul 11, 2016

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