Description

The company designs, fabricates, and installs art glass and other functional glass products for the residential, commercial, and institutional market. The company also designs and installs doors, using trusted vendors for fabrication. They are an art glass studio with a storefront, showroom, and in-house studios. They also have a growing business involving residential high-end mirror and shower installation, glass signage, and commercial glass marker boards. The door market has grown more competitive, more complex, more subject to vendor quality issues, and less profitable. The custom glass segment has more growth and diversification potential, is less competitive (immune to internet sales and less local competition), has better margins, and is more in their “sweet spot" since they do the majority of their own manufacturing. Therefore, recent marketing efforts have been concentrated more toward the custom glass segment of the business.

The primary customers are, in order of sales volume, as follows:
- Residential Homeowners (New and Repeat Customers)
- Contractors ("Program" and Individual Building Companies)
- Corporations and Small Businesses
- Designers
- Millwork Supply Companies
- Churches
- Schools

The company has operated in the area for many years and has a strong referral base of architects, builders, interior designers, and existing customers. Since the company also has a very visible presence walk-in customers are common. The company also has an impressive websites which drive new business for custom glass and doors, as well as a dedicated website for glass write boards. The active customer base consists of 100 - 200 businesses and several hundred repeat residential customers.

The company’s principal products, in order of sales volume for the most recent fiscal year ending December 2015 are as follows:
• Manufactured Glass products, which account for 63% of sales revenue.
• Doors, which account for 15% of sales revenue.
• Installation services, accounting for 20% of sales revenue.
• Hardware, accounting for 2% of sales revenue.

There are four full time employees, including the owner. The company also routinely uses 3 to 5 sub contractors to cover installations, carpentry, and glass production when needed. A list of full time employees, their duties are as follows:

- Lead Artisan and Inside Sales - Duties include a variety of artisan duties, including overlay production, traditional stained glass, cabinet glass

Posted Mar 10, 2016

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