Description

The target is an established eCommerce company in the baby gear and supplies segment that primarily sells product utilizing organic (unpaid) traffic. The company primarily sells on their website with 20% of their sales also generating from Amazon and eBay. With highly in-demand products and a low working capital model, this company has a lot to offer to a new owner looking to get into the highly lucrative baby space. The books and records on this business are clean, making it a prime opportunity for an SBA Loan where qualified buyers need to only put down 10-15% in order to buy this company.

The company offers 1,400 items on their website; headline items such as strollers, car seats, and baby bedding draw in a highly reliable customer demographic year-round, specifically mothers, ages 20-30, and an outstanding average ticket price of $325.00 per purchase. The owner spends 5-10 hours on the business, per week, utilizing 2 full time employees and 1 part time employee handling the day to day business operations.

The inventory for this business is purchased from top-shelf brand vendors with whom ownership has built solid & established relationships. The majority of the inventory is shipped from the company’s warehouse, with several items drop-shipping from manufacturer facilities, with the company currently purchases in-house inventory on a rotating 2-week schedule.

The company has a strong following on social media networks such as Twitter, Facebook, Instagram, and Pinterest – boasting an email list of over 30,000 subscribers. While the company has demonstrated profitable growth through organic means only, this business is primed for expansion – having spent almost nothing on advertising, SMO/SEM/SEO and paid advertising campaigns are only the tip of the iceberg for rapid growth right out of the box.

Posted Sep 6, 2016

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