For sale is a health & fitness app with 420,000 downloads that was started in November 2013. The company offers users tools to get fit and stay healthy through its detailed workout programs and recommended meal plans.

The company has a strong presence on Instagram (440,000 followers), where it sells promotional advertisements for a broad base of clients. Based in London, UK, the company provides factual training & nutritional advice through the app and website, educating users and allowing them to maintain a healthy lifestyle.

Highlights & Key Assets:

-Over 450 meal plans for different health requirements: weight loss, being healthy and others ; each meal plan is customized to meet a weight class category to suit a male or female body weight, all of which has been created by nutrition advisors
-Over 40 workout programs - gym or home ; assist in weight loss or building muscle ; each workout program is different with over 250 individual day variations in addition to the days being different ; all the exercises have professional video demonstrations illustrating how to perform the exercise in question
-A simple to use CMS in place to manage and assist in editing and updating workouts or meal plans
-Minimal time required to modify the app ; straight forward monetization option with subscription service
-Capability for implementing the adoption of smartwatch devices
-High quality app that has received a lot of positive feedback from users for the app and content
-Maintained top 25 ranking in Free Health & Fitness market continuously for a month
-App name is trademarked within the UK and Europe
-Email list of over 200,000 users
-Strong social network presence

Posted Aug 2, 2016

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