This 1.5 year old bedding and home furnishing manufacturer imports highly unique textile based products from a few of the most exotic corners of the globe, and assembles them onsite to provide to home furnishing boutiques nationwide. The company has focused on generating its sales via its attendance at roughly 9 – 12 trade shows per annum, each of which result in an estimated $17,000 in immediate orders, and a portion of the typically resultant $13,000 in recurring monthly orders as a result of attendance at prior shows. As such, new operators will wish to continue market penetration via trade show attendance, while creating a formal catalogue to send to retailers, and developing a robust retail and wholesale enabled website in order to develop and facilitate even more lucrative direct to consumer sales.

This 2,000 square foot showroom leases for the equivalent of $2,300 per month on a lease that expires in January 2018, with options available. Roughly $10,000 worth of the business's furniture, fixture and equipment (primarily for trade shows) will be included in the sale. Approximately $60,000 in inventory ($30,000 completed product & $30,000 raw materials) will be sold at cost at close in addition to the asking price.

Competition certainly exists in the product categories that this firm competes in. That said, this company’s unique product – largely due to their remote origins – has gained tremendous acceptance among the retailers they sell to whose ultimate customers have embraced the truly exotic product designs.

As this is still a new business, new operators will likely wish to continue to grow it based on its current growth trajectory, while continuing to add complimentary sku’s to the product line, engaging in catalogue based marketing and advertising, and developing a website that encourages and promotes both wholesale and retail sales. They may also consider Amazon, Ebay, Etsy based direct to consumer sales campaigns!

Posted Jul 20, 2015

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