The target is an innovative Internet Business that markets senior living facilities across Canada. The company generates leads for senior living programs in Canada, generally generating revenue either “per lead”, or “per move-in”. The company generates traffic both organically (40%) and through paid search and referrals. The business model, the organic position in major search engines, and the massive Year over Year Growth, each combine to make this a highly valuable business, ripe for scale.

The website offers information on four different types of senior living programs, ranging from full time care to fully independent living. Visitors can find a facility in their area and compare prices, social activities and meal plans for available options. In-house customer service representatives are available to assist customers as they begin their search for the perfect home, and to ensure that each customer receives a tailored solution to their specific needs.

The company has established critical partnerships with leading senior housing facilities across Canada, providing a detailed online presentation of each facility online for maximum exposure. The company employs a dual revenue generation model which assures an attractive value proposition to any potential client property. The first option is Pay-Per-Lead (PPL) in which a commission is earned for every unique lead sent to the property. The second revenue model is Pay-Per-Move-In (PPMI) in which the company earns its fee at the time a prospective Senior moves in. Management of leads and fees earned is handled through a custom CRM System.

On average, over 17,000 unique customers visit the site per month, furnishing more than ample traffic with which to continue this company’s upward trend in gross revenues and scale potential. The company currently has minimal working capital requirements as the advertising for the company is more than covered by earnings; roughly $20,000 per month is spent on advertising to achieve an enviable margin. Opportunity exists to move even further into social media marketing & comprehensive PPC/paid advertising/SEO because, currently, only blogs are utilized to drive traffic.

Given this company’s solid foundation with the groundwork already laid, the scale potential into other areas in Canada, as well as other North American domestic markets, is highly opportunistic. And with a highly automated and extremely low-overhead model, a new owner can step in and take the wheel on day one, without missing a beat on the road to further scale.

Posted Jul 8, 2016

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