Description

The first thing that this business is doing right is being in a fast growing industry – digital printing. According to the Annual Survey of Manufactures, digital printing grew from $2.9 billion in revenues in 2002 to $8.7 billion in 2014. And, it is forecast to continue to grow.

But, this business does much more. It is located close to its customers in a fast-growing business district. By being close to their customers, they can meet their customer’s needs to get their printing fast. In order to continue growing, the company utilizes several successful marketing techniques to generate sales leads. They do not use outside salesmen; instead relying on their customer service representatives to maintain customer relationships.

The company combines growth with high profits. On many benchmarks, they are well ahead of industry averages. Sales have grown from $1.8 million in 2013 to almost $2.3 million in 2015. Owner’s cash flow was $476,000 in 2015.

The company employs 12 people, the majority have been with the company for over 5 years. They run a one-shift operation and use overtime as needed.

FACILITIES
The business leases approximately 7,000 square feet of space which is adequate for its needs. As is standard practice in the industry, the company leases high speed color and black digital printers. In addition, they have several other specialized digital printers and scanners as well as the related support equipment.

GROWTH & EXPANSION
Through internal growth or acquisition, this business can increase sales of promotional products, signs, and mailing and fulfillment services. Even without adding these products, continuing the marketing programs should continue the company’s growth.

Posted Nov 1, 2016

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