DESCRIPTION: For almost sixty years this iconic pizza parlor has served pizzas and sandwiches to its community. A throwback to a different era, the business features a tiled floor seating area, large windows and a prominent, retro neon sign. Currently operated by the founders’ son, this pizzeria has firmly established itself within its market, but currently operates only 5 days a week and has limited delivery service, meaning it has room for significant growth. The pizzeria has 4 large pizza ovens that can handle significantly more than the current capacity, allowing for such future growth. This business represents an exceptional opportunity for an individual or business with industry experience to add modern management and marketing to a historic and established business.

MARKET: For over fifty years, this business has survived changing economies, competitors and consumer tastes. Stopping there is a tradition for people returning or visiting the area. The pizzeria distinguishes itself from its competitors not only with its old school charm, but with some unique menu items that it has featured since inception. The company has a well-established brand, but is not maximizing the value of that asset.

Expansion of the business’s menu offerings, opening for one or two additional days per week (the pizzeria is currently not open Sundays or Mondays), establishing a more consistent and expanded delivery service, and developing a more robust marketing plan are all ways in which the business’s revenue could be increased. The business has existing capacity to support such increases in sales.

FACILITIES: The pizzeria occupies 2,000 sq. ft. of a turn of the century brick building. The business has additional space for bathrooms and storage. It has good road exposure and excellent signage.

Posted Nov 22, 2016

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