The number of twins is multiplying. The twin birth population in the US rose from 2% in 1995 to 3.5% in 2014 with 135,336 infants born in twin deliveries, according to the CDC. With this rise in twin births, the USDA estimates middle-income families will spend approx. $490,680 to raise twins through high school. $25,880 of that will be in the first year alone as two babies likely means two of everything—cribs, car seats, high chairs. After giving birth to twins, the owner discovered firsthand the needs that comes along with being a parent of multiple same age babies. With a desire for baby gear suitable for her own twin babies, she created a product specifically for twins or close-in-age children (e.g. baby and toddler).

After years of research, development and market presence, the company’s sophisticated design meets expectations, as well as passes rigorous testing in both the US and Europe. In just over one year after launching in 2014, the original model ranked #1 Best Seller on Amazon and has sale records on Zulily and Amazon Lightening Deals. The company’s established overseas production allowed it to increase production as consumer demand rapidly grew. In late-2015 the company launched an expanded accessory line, further strengthening brand identity and building customer loyalty.

Current sales are generated through both the main website and an exclusive third-party Amazon FBA seller with additional sales through third-party baby boutique stores in many countries. The website presently features approx. 19 products with a few more products coming soon with the next production run.

With a small amount of physical inventory being stored/managed from a home office, the business is easily relocatable and can be operated from any location with internet access. The current inventory value is about $95k which includes in-stock items & accessories as well as product from the next production run along with freight costs. As with all new businesses, much time has been spent by the owners on product research & development, trademark/patent applications, creative/strategic direction, product launches, establishing business operations and processes, etc.… With all of the heavy lifting completed and its solid foundation in place, this business can be operated by one owner going forward handling the day-to-day operations and grow the business.

Acquiring this company provides a unique opportunity to get in near the ground of a cutting edge company with its own patented, branded product line in a growing niche market!

Posted Sep 1, 2016

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