Description

Since 1995 this up-market and fully accredited K-12 private Philippines school had high society goodwill via no marketing. In 2000 an offer came. PHP 150,000,000 for 70% share, a value of $4.5m. Since then a new wing was built, school numbers decreased due to illness, and property/land values increased. We seek a buyer, or partner/investor.

This English speaking international school in great condition has almost 200 students and space for 1,000. It is co-ed, non-sectarian and fully working with Western values. Staff run it so buyers with no school background can spend less time, or work this exceptional opportunity in a favored destination.

Recent years
The owner devoted recent years to family and husband’s deaths. She could not work and did no marketing so numbers decreased.

2014
After a January re-marriage she found 83% of parents had not heard of her school, because of her reliance on goodwill for new students, and never doing any other marketing. By June 2014 new TV ads had increased enrollments by 35%. In 2015 numbers increased further by a total of about 70%. Via various direct marketing campaigns, in 2016 student numbers have increased by a total of more than 100%.

Strengths
* City’s best facilities
* Large library, speech lab, science lab, HTLE, computer, playground, AVR/theatre
* Buildings paid
* Loyal parents
* European headmaster
* Soccer pitch
* Basketball court/gym - national sport - team only started in 2014 and has won most tournaments since - in 2016 the team came second in a national competition (first runner-up) in the Philippines.
* Highest class area
* Ample parking
* Quiet, safe area
* Fast-growing city

Weaknesses
* Low student numbers (but increasing in past three years, year-on-year)
* 2 rooms in new wing just being completed, one

Opportunities
* Grow awareness of school from 17% to 90%+ for high market share
* Increase prices to competitor levels
* Korean schools provide students
* Taiwanese schools provide students
* English summer schools
* Revenue: tutorials, activities, coaching, sponsorships, special events
* Government Vouchers for after school education
* Space to expand 400%
* Architect plans extra storey for extra 500%
* Sponsorships for winning basketball team
* A dance studio is being built to increase enrolment for girls and boys
* Other in-progress expansion plans can be discussed

Threats
* Competition may react
* A Korean war may prevent income

Summary
Huge potential. The owner suffers from family losses, wants to regain high income, but nears retirement. Her retired new husband wants to enjoy life. Selling is the best option.

Posted Sep 16, 2014

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