Description

Highly profitable and on an upward trajectory, the Company is a Michigan-based modern marketing agency for sale that has proven itself to be nimble and ambitious enough to thrive in a rapidly changing industry. From two offices, the Company serves over 350 (and counting) active clients who hail from Michigan and beyond. Its curated team of designers, marketers and developers produce traditional and digital media that is on par with agencies far greater in size.

Ownership is selling the business for a number of reasons: 1) The skills required to go from 0 to 15 employees are very different from the skills required to go from 15 to 100. The owners recognize that personal limitations related to ability to grow and manage the business are in view; and 2) while ownership would enjoy working for the new owner, monetizing a large portion of what has been built is appealing. Ownership is willing to entertain limited seller financing and/or an earn out for qualified buyers.

Investment Highlights:
According to the industry research organization, IBISWorld, the average profit generated by advertising agencies is 7.7% of revenue. Over the past two years, this Company’s net income has averaged 30%. Revenues are diversified, 1/3 of the Company’s revenues are derived from digital media development and customers come from a wide variety of industries. Few advertising agencies of this Company’s size offer such a broad spectrum of services in-house. Media buying, app development, web hosting, interactive website development, along with all the more traditional media, are all well within the Company’s ability to produce in-house.

Growth Opportunities:
Having just rounded out the 4-person in-house programming team with a new hire, the digital advertising side of the company is well-positioned for growth. Their skilled development team can build engaging and intuitive websites, mobile applications, interactive kiosks and more. In regards to management, ownership is not close to retirement age and is desirous of remaining with the company in roles suited towards continued growth. Ownership has significant experience working in a large agency environment with national brands. There is also an opportunity to license the company's proprietary software. The best software is built to solve existing problems, tested in the real world and continually optimized based on user feedback. This company has followed this pattern in the development of its own project management/timesheet software solution and its content management system. Both of these software solutions are ready for commercialization.

Posted May 24, 2016

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