This 20+ year established proprietary product line consists of adjustable-height workstations and machine bases sold to manufacturers and machine builders. The highly-versatile and ergonomic design makes it a viable addition to almost any industrial operation. The owner, an established manufacturing company, is divesting the product line as it does not fit their forward-looking strategy. They have spent minimal resources on product promotion and believe the product line will provide more value to an owner with a lower cost of labor and a willingness to invest in modest product promotion.

Investment Highlights:

Turn-Key Operation – The Company is selling the product line, manufacturing cell and all related entities so that a new owner will be able to seamlessly begin production and distribution. Items include CAD models and configurations, manufacturing cell with assembly instructions, inventory, purchase agreements and more.

Minimal Investment Required – A minimal investment in marketing and promotional efforts would be an easy way to increase revenues and gain product recognition to ensure continued sales.

Minimal Promotion – The product has received little to no promotion as the company believes it does not fit their corporate strategy. Despite this, the product line continues to be nicely profitable with a dedicated customer base that continues to purchase the product year after year!

Synergistic Potential – Because of the product’s ability to serve multiple roles in a manufacturing setting, a strategic buyer could use it themselves and cut costs within their current operation.

Growth Opportunities:

Hire a Salesperson – The company has spent very little time promoting the product since it does not align with their goals. Revenues could be greatly increased with the addition of one or more sales positions dedicated to the marketing and promotion of the product to machine builders and manufacturers spanning all industries.

Vertical Integration – A buyer can effectively reduce costs and lead times by bringing more aspects of production in-house. Laser cutting, welding, brake press and painting/finishing are a few steps of the process that could be vertically integrated by the buyer to cut costs.

Online Store – An online store that accommodates the configuring, quoting and purchasing of the product is a simple expansion opportunity that opens the door to a much larger customer base.

Posted Aug 17, 2016

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