This feel good surf lifestyle business opportunity is a multi-faceted one that is ideally located in what’s been described as “silicon beach”. The home based opportunity entails one-time or ongoing surf lessons and summer camps that that have a youth focus, but also caters to adults. As a result of the unique city permit for the business that has just been renewed for 3 years, the company also has a highly coveted beach access that allows it to host corporate and special events on the beach! Specifically, the permit allows them to have events for 200 patrons in a prime, football field sized area, 60 of which are allowed to be in the water at a time. Because of the is, the company receives regular requests for corporate or event planners for beach events – which generate $1,000s in revenues without outbound marketing or any formal form of business development geared towards this lucrative revenue source.

This is a home-operated business that does not require a formal office, though one may be merited shall a buyer wish to further develop the core business as well as the events based opportunity. The sale includes the company’s 10 plus years of established goodwill, Santa Monica beach event permit, and all of the business’s furniture, fixtures and equipment which consists of nearly $40,000 in education related equipment and its storage unit, as well as roughly $5,000 in retail products offered for sale.

As a permit is required to operate this business there is no direct competition in the Santa Monica to Marina del Rey corridor from others who approach this firm’s size. The nearest sizeable competitors are in Malibu and Manhattan Beach, which tend to be too far and thus an impractical commute for this firm’s client base. Informal operators may provide youth or adult oriented educational courses on a small scale, or event companies may obtain single day permits for some beach events, but none are the type of full-time established operators with formal permitting that this firm is.

New operators will likely want to purchase transportation vans to bring children, adults or tourists to its courses during the summer or year round, as this model works extraordinarily well in other markets. They will also seek to partner with local schools, or other youth or adult oriented organizations to facilitate training programs, camps or small group events. On the special events front, a new owner will want to specifically market the company’s unique ability to host special events on the beach online via search engine optimization, pay per click ads, and via marketing and sales calls to event companies, corporations, caterers, etc. Similarly they may wish to establish an entirely separate corporate entity that focuses on this business segment, and perhaps also markets the educational courses as a corporate team building event! Finally, the company has the unique opportunity to sell new or used retail products to its students however it does not promote or otherwise capitalize on this opportunity!

Posted Jul 28, 2015

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